Morning Schmooze - November 17, 2017

The KC Chamber's 2017 networking sponsors

are Mazuma, Sprint, and University Health.

Sullivan Higdon & Sink helps brands stand out from the flock through integrated brand experiences conceived and executed by collaborative multidisciplined teams.

Focus areas include food, marketing to men, aerospace and big brand start-ups.

WHY DO YOU HATE SHEEP, AGAIN?

The people of Sullivan Higdon & Sink hate sheep because they remind us of marketing that follows instead of leads. Strategies that should be put out to pasture in today’s marketing multiverse. And docile ideas that inherently blend in. Today, an audience can not only ignore what a brand has to say but opt out of interacting with it altogether. This is true no matter to whom you market. And so, many brands fade into a bleating flock of competitors, indistinguishable and mostly ignored. Sheep are bad for business. That’s why we hate ’em. And that’s why SHS has been built from the ground up to think beyond the borders of traditional marketing solutions for ideas that stand out from the flock.

Thanks to Morning Schmooze sponsor Ruckus Creative Group.