Uniting HR & Marketing – using strategic marketing and employment branding to attract top talent.
We've Reached Full-Employment and It Stinks
Having a tough time finding talent for your business? You're not alone. Everyone has job openings and nobody can fill them. Join three industry experts as they discuss how to attract top talent through strategic marketing and employment branding.
Thanks to high employment rates, it’s getting harder and harder to find and recruit, much less hire and retain, top talent. Since it seems like all the good ones are taken, companies are being forced to get creative with their recruiting strategy. And, by creative we mean marketing their company as well to job prospects as they do to customers. We’re talking about strategic employment branding. It’s a lot different than the Help Wanted signs and online job postings of the past.
Marketing and HR must unite to attract your next, best employee.
We’ll show you how you can capitalize on your brand to attract top talent so that they want to be associated with your company. We’ll discuss how to ensure your brand is strategically aligned and consistent throughout your organization so you don’t only attract, but also keep the best talent in your market.